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Sustainability Driven: Accelerating Impact with the Tire Sector SDG Roadmap
With this Roadmap, WBCSD’s Tire Industry Project (TIP) offers a framework for action that outlines impactful pathways for the entire sector to contribute to the ambitions of the Sustainable Development Goals (SDGs). The Roadmap aims to guide, inform and support decision-making along the value chain, encourage stakeholder dialogue and inspire action-oriented initiatives among industry peers and beyond.
In acknowledgment of the importance of the opportunities and challenges presented by the SDGs to multiple stakeholder groups, the Roadmap was produced in consultation with a range of global stakeholders from industry associations, non-profits, and subject matter experts.
The Roadmap follows the three-step framework of the WBCSD SDG Sector Roadmap Guidelines
A CEO-led initiative
Formed in 2005, TIP serves as a global, voluntary, CEO-led initiative, representing more than 60 percent of the world’s tire manufacturing capacity. Its aim is to proactively identify and address the potential human health and environmental impacts associated with the life cycle impacts of tires to contribute to a more sustainable future.
Watch the CEOs of the 10 member companies of TIP talk about the Roadmap and other highlights of more than 15 years of TIP work.
ONE ROADMAP,
7 IMPACT PATHWAYS
The tire sector interacts with all 17 SDGs, but the Roadmap puts the focus on where the sector has the greatest potential to lead, accelerate, or influence action toward the 2030 Agenda. The Roadmap identifies seven opportunities to maximize positive impact and minimize negative impact across three main themes: supply chain, operations, and products and services.
Impact pathways were developed for each opportunity and include a series of actions toward the eight goals that it identifies as priorities. Two goals – SDG 8 (decent work and economic growth) and SDG 12 (responsible consumption and production) – are mapped against the Roadmap actions most frequently.
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![](https://sustainabilitydriven.info/wp-content/uploads/2021/05/icon_supply_chain.svg")
SUPPLY CHAIN
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Accelerate and scale activities
to achieve a fair, equitable, and environmentally sound natural rubber value chain - including ensuring decent work and upholding human rights.
learn more -
Implement sustainable procurement practices
and establish environmental, social, and governance (ESG) responsibilities throughout the supply chain, including the promotion of transparency and traceability.
learn more
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operations
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Develop pathways to decarbonize operations
reduce emissions and ensure the sustainable use of natural resources.
learn more -
Ensure safe and inclusive working environments
and equal opportunities for all employees.
learn more
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products and services
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Further leverage multi-stakeholder efforts
toward evidence-based solutions that address Tire and Road Wear Particles (TRWP).
learn more -
Accelerate the sustainable mobility transition
by raising awareness of the impact of users' behavior, designing connected and intelligent tires, and providing innovative digital solutions.
learn more -
Advance innovation
in product, service, and business model design to enhance circular solutions, while ensuring sustainable management of End-of-Life Tires (ELTs) across the globe.
learn more
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SUPPLY CHAIN
Accelerate and scale activities
to achieve a fair, equitable, and environmentally sound natural rubber value chain - including ensuring decent work and upholding human rights.
learn more
SUPPLY CHAIN
Implement sustainable procurement practices
and establish environmental, social, and governance (ESG) responsibilities throughout the supply chain, including the promotion of transparency and traceability.
learn more
operations
Develop pathways to decarbonize operations
reduce emissions and ensure the sustainable use of natural resources.
learn more
operations
Ensure safe and inclusive working environments
and equal opportunities for all employees.
learn more
products and services
Further leverage multi-stakeholder efforts
toward evidence-based solutions that address Tire and Road Wear Particles (TRWP).
learn more
products and services
Accelerate the sustainable mobility transition
by raising awareness of the impact of users' behavior, designing connected and intelligent tires, and providing innovative digital solutions.
learn more
products and services
Advance innovation
in product, service, and business model design to enhance circular solutions, while ensuring sustainable management of End-of-Life Tires (ELTs) across the globe.
learn more
A Roadmap for the tire
sector value chain
Tires keep the world moving. The tire sector and its value chain have a vital role to play in creating a future with environmentally friendly, safe, efficient, and accessible mobility for all. The sector continues to research and develop products and services that contribute to improved safety and
environmental performance, including increased wet grip, reductions in treadwear, and rolling resistance.
Mobility innovations such as clean, connected and autonomous vehicles have transformed transport systems; and the rise of fleets, shared mobility and mass transit will lead to further business model transformation across the value chain. These mobility trends present new opportunities for the tire sector to develop products and services that minimize negative impacts, protect the environment,
promote social progress, and support economic growth.
For this Roadmap, “the tire sector” refers to all companies worldwide that are engaged directly in manufacturing tires or related products and services, including tire installation, maintenance and repair, retreading and fleet monitoring. These companies operate in different ways across the full range of value chain stages, from raw material production and sourcing, through design and manufacturing, to customer use and end-of-life options.
Roadmap Launch Event
The Roadmap was launched in June 2021 with a webinar to tire value-chain stakeholders. Click below to watch the launch event.
Twitter feed
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End-of-life #tires (ELTs) are increasingly recognized as a #circular resource🔄. Good management in the collection, transport, and treatment of ...ELTs is essential.
Read about TIP's efforts in this area👇. #SustainabilityDriven #circulareconomy
https://www.wbcsd.org/download/file/13232
When it comes to the #supplychain🔗, the #SDGRoadmap's priorities are clear:
☑️To achieve a fair, equitable & environmentally sound natural... rubber value chain, it is essential to ensure & uphold human rights.
Click to discover more👇
http://sustainabilitydriven.info #SustainabilityDriven
Ever wondered what happens with end-of-life tires (ELTs) around the world?
In Europe, 84% of recovered ELTs are used for energy and material ...recovery. 🏗️
Discover more 👇
#SustainabilityDriven #Tyres #GreenTransition
https://docs.wbcsd.org/2019/12/Global_ELT_Management%E2%80%93A_global_state_of_knowledge_on_regulation_management_systems_impacts_of_recovery_and_technologies.pdf
Each year, a billion tires reach the end of their lifespan on vehicles. But the story doesn't end there. The recovery and recycling of end-of-life ...#tires means this valuable material can be reused.
Learn about the usage of ELTs👇
https://www.wbcsd.org/Sector-Projects/Tire-Industry-Project/End-of-Life-Tires-ELTs
#SustainabilityDriven
Sustainable end-of-life tire (ELT) management is important for the #GreenTransition. #DYK that over the last 15 years recovery rates for ELTs have ...dramatically improved in Europe?
Read our report to learn more👇! #SustainabilityDriven #Tires #CircularEconomy
What can end-of-life #tires be used for? In the US, TIP members have been using them for innovative civil engineering applications. In fact, between ...2019-2021, this use-case rose by 22%📈.
Learn more!
https://www.ustires.org/sites/default/files/21%20US%20Scrap%20Tire%20Management%20Report%20101722.pdf
#SustainabilityDriven
A tire-sector priority is to close the #GenderGap and increase the number of women who hold managerial and leadership roles in our member companies....
https://sustainabilitydriven.info/impact_pathways/ensure-safe-and-inclusive-working-environments/
#InternationalWomensDay #SustainabilityDriven
What is the recovery rate for end-of-life tires (ELTs) in Europe🧐?
✅Because of the high value of ELTs relative to the cost to recover them, many... EU countries have already achieved recovery rates of 75 to 84%.
#SustainabilityDriven #Tyres #GreenTransition
https://www.wbcsd.org/Sector-Projects/Tire-Industry-Project/End-of-Life-Tires-ELTs