Sustainability Driven: Accelerating Impact with the Tire Sector SDG Roadmap
With this Roadmap, WBCSD’s Tire Industry Project (TIP) offers a framework for action that outlines impactful pathways for the entire sector to contribute to the ambitions of the Sustainable Development Goals (SDGs). The Roadmap aims to guide, inform and support decision-making along the value chain, encourage stakeholder dialogue and inspire action-oriented initiatives among industry peers and beyond.
In acknowledgment of the importance of the opportunities and challenges presented by the SDGs to multiple stakeholder groups, the Roadmap was produced in consultation with a range of global stakeholders from industry associations, non-profits, and subject matter experts.
The Roadmap follows the three-step framework of the WBCSD SDG Sector Roadmap Guidelines
A CEO-led initiative
Formed in 2005, TIP serves as a global, voluntary, CEO-led initiative, representing more than 60 percent of the world’s tire manufacturing capacity. Its aim is to proactively identify and address the potential human health and environmental impacts associated with the life cycle impacts of tires to contribute to a more sustainable future.
Watch the CEOs of the 11 member companies of TIP talk about the Roadmap and other highlights of more than 15 years of TIP work.
ONE ROADMAP,
7 IMPACT PATHWAYS
The tire sector interacts with all 17 SDGs, but the Roadmap puts focus where the sector has the greatest potential to lead, accelerate, or influence action toward the 2030 Agenda. The Roadmap identifies seven opportunities to maximize positive impact and minimize negative impact across three main themes: supply chain, operations, and products and services.
Impact pathways were developed for each opportunity and include a series of actions toward the eight goals that it identifies as priorities. Two goals – SDG 8 (decent work and economic growth) and SDG 12 (responsible consumption and production) – are mapped against the Roadmap actions most frequently.
Click on the SDG Target icons below to discover Roadmap actions.
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![](https://sustainabilitydriven.info/wp-content/uploads/2021/05/icon_supply_chain.svg")
SUPPLY CHAIN
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Accelerate and scale activities
to achieve a fair, equitable, and environmentally sound natural rubber value chain - including ensuring decent work and upholding human rights.asas
learn more -
Implement sustainable procurement practices
and establish environmental, social, and governance (ESG) responsibilities throughout the supply chain, including the promotion of transparency and traceability.
learn more
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operations
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Develop pathways to decarbonize operations
reduce emissions and ensure the sustainable use of natural resources.
learn more -
Ensure safe and inclusive working environments
and equal opportunities for all employees.
learn more
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products and services
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Further leverage multi-stakeholder efforts
toward evidence-based solutions that address Tire and Road Wear Particles (TRWP).
learn more -
Accelerate the sustainable mobility transition
by raising awareness of the impact of users' behavior, designing connected and intelligent tires, and providing innovative digital solutions.
learn more -
Advance innovation
in product, service, and business model design to enhance circular solutions, while ensuring sustainable management of End-of-Life Tires (ELTs) across the globe.
learn more
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SUPPLY CHAIN
Accelerate and scale activities
to achieve a fair, equitable, and environmentally sound natural rubber value chain - including ensuring decent work and upholding human rights.asas
learn more
SUPPLY CHAIN
Implement sustainable procurement practices
and establish environmental, social, and governance (ESG) responsibilities throughout the supply chain, including the promotion of transparency and traceability.
learn more
operations
Develop pathways to decarbonize operations
reduce emissions and ensure the sustainable use of natural resources.
learn more
operations
Ensure safe and inclusive working environments
and equal opportunities for all employees.
learn more
products and services
Further leverage multi-stakeholder efforts
toward evidence-based solutions that address Tire and Road Wear Particles (TRWP).
learn more
products and services
Accelerate the sustainable mobility transition
by raising awareness of the impact of users' behavior, designing connected and intelligent tires, and providing innovative digital solutions.
learn more
products and services
Advance innovation
in product, service, and business model design to enhance circular solutions, while ensuring sustainable management of End-of-Life Tires (ELTs) across the globe.
learn more
A Roadmap for the tire
sector value chain
Tires keep the world moving. The tire sector and its value chain have a vital role to play in creating a future with environmentally friendly, safe, efficient, and accessible mobility for all. The sector continues to research and develop products and services that contribute to improved safety and
environmental performance, including increased wet grip, reductions in treadwear, and rolling resistance.
Mobility innovations such as clean, connected and autonomous vehicles have transformed transport systems; and the rise of fleets, shared mobility and mass transit will lead to further business model transformation across the value chain. These mobility trends present new opportunities for the tire sector to develop products and services that minimize negative impacts, protect the environment,
promote social progress, and support economic growth.
For this Roadmap, “the tire sector” refers to all companies worldwide that are engaged directly in manufacturing tires or related products and services, including tire installation, maintenance and repair, retreading and fleet monitoring. These companies operate in different ways across the full range of value chain stages, from raw material production and sourcing, through design and manufacturing, to customer use and end-of-life options.
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The tire sector interacts with all 17 #SDGs!
The just-launched #SustainabilityDriven Roadmap puts focus where the sector has the greatest potential ...to lead, accelerate, or influence action toward the 2030 Agenda.
Accelerating Impact with the Tire Sector: https://sustainabilitydriven.info
Discover how the #SDGRoadmap guides the sustainable supply of #NaturalRubber
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