Sustainability Driven

Related business examples

Low-carbon and circular tire solutions

Sumitomo Sumitomo is actively working to advance innovation in product materials and to incorporate the LCA concept into their product design, with the aim of enhancing their environmental performance throughout the tire life cycle. The company has made continual progress in promoting LCA when it comes to raw materials, including the development of the world’s… Continue reading Low-carbon and circular tire solutions

Intelligent and connected tires and awareness campaigns

Toyo As a tire manufacturing and sales company that supports a society of safe mobility, Toyo believes that one of its most important duties is to help drivers learn how to use tires appropriately. Since the emergence of COVID-19, demand for cars as a mode of transportation has increased, and with it the need to… Continue reading Intelligent and connected tires and awareness campaigns

Contributing to a scientific understanding of TRWP

Contributing to a scientific understanding of TRWP It is common knowledge that tires wear during normal use but questions remain about the characteristics of tire wear particles, what happens to the particles once generated, and if the particles pose potential risks to human health and the environment. TIP has been working since 2005 to support… Continue reading Contributing to a scientific understanding of TRWP

Diversity and Equal Opportunities

Yokohama In 2016, Yokohama established the Women’s Participation and Advancement Task Force, which it renamed as the Diversity Promotion Task Force in 2019 to coincide with an expanded scope of activities. The task force works to create a corporate culture in which a diverse range of employees can succeed. Key activities include providing support for… Continue reading Diversity and Equal Opportunities

Safe working environments

Toyo Each Toyo Tire Group base conducts training following a level-specific safety education system. Toyo is focusing on improving its hazard prediction (known as kiken yochi, or KY, in Japanese) training and hands-on learning. The company has thus set up Safety KY Training Halls at seven business sites (as of 2022) where employees learn the… Continue reading Safe working environments

Water, waste, ISO 14001

Yokohama In 2022, Yokohama conducted a comprehensive water risk assessment, combining local information with WRI’s Aqueduct water risk assessment tool, considering water volume and quality risks in different countries. It followed this with capital investments in domestic production bases (Mie and Onomichi) to enhance leakage protection and water recycling. Overseas production sites have also implemented… Continue reading Water, waste, ISO 14001


Hankook Hankook participated in the SBTi to secure objectivity and evaluate the appropriateness of its 2050 Carbon Neutral Roadmap. Hankook plans to reduce scope 1 & 2 emissions by 46.2% and scope 3 emissions by 27.5% by 2030 from the 2019 baseline, to eventually reach net-zero emissions by 2050. In 2023, Hankook will seek SBTi… Continue reading CO2

Energy efficiency and energy mix

Goodyear Goodyear’s energy-efficiency programs enable its plants to better identify and implement energy projects across manufacturing facilities. Through the integration of energy into its manufacturing operating system, the company works to reduce energy use through zero-loss thinking and equipment efficiency. By conducting energy loss assessments, Goodyear reviews various energy loss categories, such as steam use,… Continue reading Energy efficiency and energy mix


Michelin and Continental – RubberWay RubberWay is a joint venture between Continental, Michelin and software developer SMAG that specializes in developing technological solutions to the problem of mapping sustainability practices in the value chain for natural rubber. The joint venture was established in 2019 on the basis of a mapping tool which was launched by… Continue reading GPSNR

Responsible sourcing policies

The Bridgestone Group’s sustainable procurement initiatives create long-term environmental, social and economic benefits for stakeholders across its supply chain. This work is grounded in its Global Sustainable Procurement Policy and aligns with the Group’s goal of using 100% sustainable materials* by 2050 and beyond. The policy helps identify and evaluate qualified suppliers, promote best practices, and serve as a communication and improvement tool for the industry.